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It also needs to be pointed out that these distributors outsource their digital strategy and strategies to “360 digital businesses °” in lieu of contemplating them as crucial assets as historic e-commerce players systematically do.

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Right up until a number of years back co-branding in China of main brands was a brand new idea and companies were not certain of what response they'll acquire with the Chinese market. On Thanksgiving 2017, Durex took benefit of Chinese consumers’ increasing recognition of international festivals, Durex China’s Weibo account released “thank you” posts to 13 brands in seemingly unrelated fields.

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